TikTok is introducing a fresh option that allows them to lessen the amount of AI-made content appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the following weeks before a widespread rollout. This development coincides with a increase in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising video streams on another major platform only show content made by AI. A significant portion of this output is considered mass-produced AI material, a label for substandard, factory-style content that is frequently illogical or dreamlike.
Our research shows that many people appreciate content created using AI tools, including computer-generated images to informative clips, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its network tagged as artificially created. In total, more than 100 m pieces of content are submitted to the service every day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they watch by using the content preference setting in the app and selecting “AI-generated content”. Other topics that currently be modified under the filter encompass news, fashion, beauty, and choreography.
Platform Guidelines
Its rules mandate users to label “realistic” AI-made content, and it prohibits dangerous fake videos of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the app will from now on add an “AI-made” label to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This measure is designed to stop users from trying to evade the tagging system.
Educational Initiatives
The platform is additionally establishing a $2 million educational fund for specialists and organizations to produce learning resources about ethical AI use. This project will support charitable organizations focused on teaching programming and robotics.
Platform Protection
TikTok has defended its safety measures, amid discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to reduce a significant number of roles in its user protection department in London, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content prior to it has to be seen by humans. TikTok reported a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
